For many football fans are the beautiful days. The corrupt leaders of the FIFA finally be addressed through the criminal investigation by the FBI. The big question is: is this also the fall for years untouchable president Sepp Blatter
That’s what it looks like now almost all the big sponsors with official statements have indignantly responded to the affairs of the? FIFA. But that is all outward appearances say sports marketing expert Frank van den Wall Bake and Bob van Oosterhout. Coca Cola, adidas, Visa, Hyundai, McDonald’s, Budweiser and Gazprom just stay onboard as the duo
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“All the statements that have been made so far, I scissors under the heading: politically correct statements,” Van den Wall Bake explains. “The World Cup is an incredible power and is the biggest sporting event in the world, want these brands are present. They also think defensively. If Coca Cola gets out, gets great competitor Pepsi in it. “
Support
Van Oosterhout agrees with his marketing colleague. “It all ends with a whimper. There are huge commercial interests at stake. Probably there’s already been contact between the main sponsors and Blatter. Then they said something like: “Dear Sepp, keep this in the claws and we support you. But outwardly we have to say that we can not tolerate this’ “
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Even the ruling by Visa enables Van den Wall Bake do so much for. The credit card company said only one of the lenders’ to reconsider the sponsorship relationship with FIFA as world football’s failure to reform. ” “Rethink!” Laughs Van den Wall Bake. “That says nothing. That is not a statement. “It must be settled within a month whether we get on ‘, that’s a statement. But they do not say. “
Fat bone
Many fear the very tough, the World Cup, so to go wrong. “Exactly, these multinationals are there hesitant,” Van Oosterhout adds. “FIFA is now perhaps known as the ‘firm trickery and deceit, but how we use it or turn, the World Cup is still the biggest jewel on sponsor area. Brands do not just steps from there. They then think risen rather perish “
Van Oosterhout also sure that Blatter re-elected today.. “It is really incredible that despite everything yourself walking out. But as we might see it in Europe. He still has the support of Asia, Africa and South America is just so Blatter re-elected and then throws a charm offensive from. Then the big sponsors are again satisfied. Just watch. Blatter stands later with a glass of champagne in his hand and turn his fist on the table, waving that he personally is going to ensure that these things can never occur within FIFA. And then the storm dies down again. “
Secret
” I can assure you that even a number of countries in Europe will vote for Blatter, “Van den Wall Bake adds . “There have always been European countries that voted for Blatter, and they said not to vote for him afterwards. That’s easy, because the ballot is secret. Blatter wants to have no brake on people not to vote for him. “
So the sponsors will not drop out of the election and he will not lose. Then only the investigation of the FBI Blatter so even overthrow. “The FBI has a balloon embarrassed with these arrests, they wanted to see how it was responded to. I expect much more to come, “says Van den Wall Bake hopeful. “I do not exclude that those men who are firmly put, start talking. They will be extradited to America and the penalties are not sick there. If you get stuck there to sit, well the dogs lusts there no bread. Then you can talk. “
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