The German company Alpecin acts the next four years as a sponsor of the cycling team that is still known as Giant-Shimano.
That the team Wednesday confirmed. The formation of manager Iwan Spekenbrink next season Team Giant-Alpecin called.
Alpecin, a brand of hair care products, has a turnover of more than two hundred million and has been making for years big profit.
“For Alpecin offers this unique opportunity to tap into new markets, especially in cooperation with Giant, the largest bicycle manufacturer,” said Edward R. Dörrenberg, the general manager of Alpecin.
German heart
Giant-Shimano booked recent seasons many successes with German sprinters Marcel Kittel and John Degenkolb and is therefore interesting for Alpecin.
Other known riders for Giant-Shimano true, Tom Dumoulin Tom Veelers, Ramon Sinkeldam, Tom Stamsnijder and Frenchman Warren Barguil.
“Our international team gets a German heart,” said Spekenbrink, which currently has listed., five German riders under contract
Last season, the team lost by Spekenbrink sponsor Argos. After an American company at the last minute pulled out, decided to stand for the budget.
guarantees bike manufacturer Giant until the end of 2015Start Right
Giant-Shimano comes out in the World Tour and is therefore assured of starting right in all major races. Alpecin is the first German (co) sponsor at the highest cycling levels in five years.
the beginning of this century it was cycling in Germany is very popular among others by the strong performances of Jan Ullrich and Erik Zabel in the Tour of France. That resulted in the arrival of many German teams.
With all the doping scandals that sponsors disappeared rapidly.
Kittel is delighted with the arrival of Alpecin. ‘We dream here for years. Thanks Alpecin is Germany another word testify in international cycling “
” “This news may interest for cycling in Germany ‘giving a boost.”
By: NOW. nl
Image: Dutch Height
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