11-05-15 11:36 h – Source: Het Parool
Get the Amsterdam Arena will soon have another name? © ANP
Amsterdam would have to pay money to the Amsterdam ArenA for the use of ‘Amsterdam ‘into the stadium name. That is director Henk Markerink the ArenA said this morning at BNR
.
However, the municipality does not comply with that call. Whether a name change is now imminent, is unclear, but Markerink indicates that a commercial name for the stadium to 4 million could bring a year.
“There are many stadiums in the world with a name sponsor . That brings money that can be reinvested at the stadium. ” Markerink called the Allianz Arena Bayern Munich and Arsenal’s Emirates Stadium as examples. Both clubs have claimed him around 7 million per year from their stadium sponsor. “We’re obviously not Munich or London, so let’s start by half. Four million euros a year is serious money. ”
Ajax City
Markerink reacts in the broadcast of BNR also plans to Ajax City, the new training center for the Amsterdam club where Het Parool wrote on Saturday. According to the director of the Arena is building the complex ‘tens of millions’ costs and a drastic move.
Ajax wants the new training complex achieved within ten years, right next to the Arena. “Ajax City,” a working name of the municipality Parent-Amstel, to replace the Future. Ajax’s current training complex has been in use since 1996. Despite numerous renovations Future considerably less advanced than, say, the home of FC Barcelona, Ajax has watched with great interest.
Properties
The intention of Ajax for a new accommodation is related to plans of the municipalities Parent Amstel and Amsterdam. Under the name The New Nuclear they have planned 4,500 homes in the area around the Arena. The future must make way for housing, in return Ajax claiming the space next to the Ajax Arena City. To this end, Ajax must negotiate with the city of Amsterdam
. (By: Editorial)
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