This confirms Sanoma, owner of both NU.nl as SBS, Tuesday, after the news last week, partly through the AD came out.
The games are broadcast from August 2015 on the SBS channels. NU.nl take the online rights for its account.
“In the Netherlands UEFA -as second country in the world decided to sell a digital package, separate from the other available rights,” explains CEO of Sanoma / SBS Peter Mönnink increasing.
“With the various platforms Sanoma this means that besides the games on TV will also be seen game pictures on our digital platforms. And the best highlights from a race simply on demand to look back be.”
Luc Peeters, COO of SBS Broadcasting, let also know to be happy with the acquired rights of the European Football League. “This fits perfectly with the ambitions of SBS / Sanoma largest media company in the Netherlands.”
This is the first time in history that the Champions League is not broadcast by the Public Broadcasting Service.
Recently, it was clear that the NIS has not bid for the rights for 2015 – 2018. “By cutting the NIS forced to set priorities,” said General Director Jan de Jong after the expiry of the deadline.
SBS and RTL or submit a bid. About the amount of the bid would SBS previously lost nothing.
Average looks 21.5 percent in the age group between 15 and 34 years the football in the Champions League.
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